CONTRIBUTIONS
Ticket Sales
Event Management
Media Buy
Asset Inventory Management
Sponsor Servicing
Social Media
2018
Employer: TORQUE Strategies + TTG Partnerships
Client: TTG Live! x Canada Basketball
Image Credit: TTG Canada
In its inaugural year, the Pacific Rim Basketball Classic offered Canadian fans on the west coast the rare opportunity to see high-calibre basketball live in their own backyard. Canada Basketball engaged TTG Canada to deliver a pair of friendlies to satisfy a need to provide Team China and Team Canada with competitive training environments for their senior men’s national teams as they prepared for FIBA World Cup Qualifying games scheduled in the weeks after.
Fans in Vancouver and Victoria were treated to exciting performances as both teams brought energy and passion to the court. From NBA and G-League veterans to the next generation of Canadian stars, there was no shortage of talent - or height - as Team Canada emerged victorious with a two-game sweep.
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The task was mighty and the timeline tight. From brief to completion, the two-game (two city) series was built and delivered in a six week window. No doubt, it was a wild and thrilling experience with a great team.